For generations, skincare has been marketed as a concern for women, an indulgence rather than a necessity. But for men of color, especially Black and brown men, that mindset is shifting. We’re beginning to understand that skincare isn’t about vanity; it’s about health, protection, and preserving the face we put forward to the world. Still, far too many men of color overlook proper skincare, brushing it off as optional or unnecessary. That needs to change.
Your Skin, Your Legacy
Melanin-rich skin is a gift. It offers a natural barrier against some sun damage, and often ages more slowly than lighter complexions. But that doesn’t mean it’s invincible. Men of color are more prone to certain skincare issues, including hyperpigmentation, ingrown hairs, and uneven skin tone. These concerns aren’t just cosmetic—they can be indicators of inflammation or poor skin health.
A basic but consistent routine can correct and prevent many of these issues. The foundation: Cleanse, moisturize, and protect.
Moisture is Masculine
Ashiness isn’t just a punchline; it’s a sign your skin is lacking hydration. Dry skin can lead to cracks, irritation, and a tired appearance. A good moisturizer doesn’t just make your skin look better; it strengthens your skin barrier, locks in hydration, and protects against environmental stressors like wind, dirt, and pollution.
For good reason, Bevel, a brand built with Black men in mind, has become a trusted name in men’s grooming. Their Skin Essentials line is designed to work with textured hair and melanin-rich skin. The Bevel Moisturizing Face Gel, for instance, hydrates without clogging pores, making it ideal for men who are active or prone to breakouts.
Sunscreen: The Non-Negotiable Step
One of the biggest myths in skincare is that melanated skin doesn’t need sunscreen. It does. While melanin offers some natural sun protection (about SPF 13 on average), it isn’t nearly enough. UV rays still penetrate and damage deeper layers of darker skin, leading to hyperpigmentation, premature aging, and increased risk of skin cancer.
Men of color are often diagnosed with skin cancer at later stages, and have lower survival rates, not because our skin can’t get cancer, but because we don’t expect it to. Daily sunscreen use is essential. The good news? Formulations have evolved.
Neutrogena Ultra Sheer Face Liquid Sunscreen SPF 70 is a standout. It offers high SPF without the chalky white cast that many sunscreens leave on dark skin. It goes on smoothly, dries matte, and layers well under moisturizer or even a beard balm. It’s affordable, accessible, and effective; no excuses necessary.
Show Up With Skin That Speaks
Looking sharp isn’t just about your outfit or haircut; it’s about your skin. Healthy skin gives off energy: you look alert, vibrant, and polished. It’s a part of how you show up in the boardroom, the barbershop, or the beach. Skincare is self-respect.
Whether you’re building a routine from scratch or upgrading what you already do, start simple:
- Cleanse – Morning and night with a gentle, sulfate-free cleanser.
- Moisturize – Every day, especially after washing your face.
- Protect – Apply sunscreen every morning, even if it’s cloudy.
Start there. Your skin will thank you, and so will your future self.
Invest in yourself. The right skincare isn’t just self-care, it’s legacy care.
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